교수진
홈 > 교수진
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김준범 (Kim, Jun Beom)
- · Office : 59-604
- · Phone : 02-880-6916
- · Email : junbkim@snu.ac.kr
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[Research Interests]
Demand Analysis, Consumer Information Search, Digital Marketing, Empirical Industrial Organization
[1] Yang Shi, Jun B Kim, Ying Zhao (2023),"How much does ad sequence matter? Economic implications of consumer zapping and the zapping-induced externality in the television advertising market", Journal of Advertising, 52(3), 229-246
[2] Jun B. Kim (2021),"The Aggregate Impact of Consumer Reviews on Market Outcome in Differentiated Products Market" Asia Marketing Journal, 23(3), 1-12
[3] Jun B. Kim (2021), "Predicting Retail Consumers’ Repeat Purchase Behaviors Using Machine Learning Methods," 마케팅연구, 36 (August), 109-123.
[4] Jun B. Kim (2020), "The Effect of Consideration Set on Market Structure," Asia Marketing Journal, 22(2), 1-18.
[5] Jun B. Kim (2019), "Competitive Analysis among Multi-product Firms," Asia Marketing Journal, 21(3), 47-64.
[6] Jun B. Kim, Paulo Albuquerque, and Bart J. Bronnenberg (2017), “The Probit Choice Model under Sequential Search with an Application to Online Retailing,” Management Science, 63(11), 3911-3929.
[7] Bronnenberg, Bart. J., Jun B. Kim, and Carl F. Mela (2016). “Zooming in on Choice: How do Consumers Search for Cameras Online?” Marketing Science, 35(5), 693-712.
[8] Jiao Xu, Chris Forman, Jun B. Kim, and Koert Van Ittersum (2014), “News Media Platforms: Complements or Substitutes? The Case of Mobile News,” Journal of Marketing, 78:4 (July), 97-112
[9] Jun B. Kim, Paulo Albuquerque, and Bart J. Bronnenberg (2011), “Modeling Online Consumer Search,” Journal of Marketing Research, 48:1 (February), 13-27
[10] Jun B. Kim, Paulo Albuquerque, and Bart J. Bronnenberg (2010), “Online Demand under Limited Consumer Search,” Marketing Science, 29:6 (November-December), 1001-1023
Demand Analysis, Consumer Information Search, Digital Marketing, Empirical Industrial Organization
[1] Yang Shi, Jun B Kim, Ying Zhao (2023),"How much does ad sequence matter? Economic implications of consumer zapping and the zapping-induced externality in the television advertising market", Journal of Advertising, 52(3), 229-246
[2] Jun B. Kim (2021),"The Aggregate Impact of Consumer Reviews on Market Outcome in Differentiated Products Market" Asia Marketing Journal, 23(3), 1-12
[3] Jun B. Kim (2021), "Predicting Retail Consumers’ Repeat Purchase Behaviors Using Machine Learning Methods," 마케팅연구, 36 (August), 109-123.
[4] Jun B. Kim (2020), "The Effect of Consideration Set on Market Structure," Asia Marketing Journal, 22(2), 1-18.
[5] Jun B. Kim (2019), "Competitive Analysis among Multi-product Firms," Asia Marketing Journal, 21(3), 47-64.
[6] Jun B. Kim, Paulo Albuquerque, and Bart J. Bronnenberg (2017), “The Probit Choice Model under Sequential Search with an Application to Online Retailing,” Management Science, 63(11), 3911-3929.
[7] Bronnenberg, Bart. J., Jun B. Kim, and Carl F. Mela (2016). “Zooming in on Choice: How do Consumers Search for Cameras Online?” Marketing Science, 35(5), 693-712.
[8] Jiao Xu, Chris Forman, Jun B. Kim, and Koert Van Ittersum (2014), “News Media Platforms: Complements or Substitutes? The Case of Mobile News,” Journal of Marketing, 78:4 (July), 97-112
[9] Jun B. Kim, Paulo Albuquerque, and Bart J. Bronnenberg (2011), “Modeling Online Consumer Search,” Journal of Marketing Research, 48:1 (February), 13-27
[10] Jun B. Kim, Paulo Albuquerque, and Bart J. Bronnenberg (2010), “Online Demand under Limited Consumer Search,” Marketing Science, 29:6 (November-December), 1001-1023
