교수진
홈 > 교수진
참여교수
배영수(인문대학장),양승목(사회과학대학장),이학래(농업생명과학대학장)
류판동(수의과학대학장),여정성(생활과학대학장) 등
참여기관
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이경미 (LEE, KYOUNGMI)
- · Office : 59동 707호
- · Phone : 02-880-2540
- · Email : kyoungmi@snu.ac.kr
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Before joining Seoul National University, Dr. Kyoungmi Lee served as an Assistant Professor of Marketing at Yonsei Business School and Kansas State University. She holds a Ph.D. in Business Administration from the University of Illinois at Urbana-Champaign and B.A. and M.A. degrees in Business from Seoul National University.
Dr. Lee’s research focuses on understanding how consumers perceive and construct meaning in the marketplace. Her work explores a wide range of topics, including brand perception, identity-relevant consumer behavior, symbolic and conspicuous consumption, consumer risk judgment, stereotyping, and the influence of social networks and digital platforms on consumer decision-making. Her research has been published in leading academic journals such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Personality and Social Psychology, Organizational Behavior and Human Decision Processes, and Self & Identity.
In addition to her academic contributions, Dr. Lee actively collaborates with industry. Recognized as an expert in the K-Beauty and K-Food industries, she advises companies on how to build global brand equity and capture emerging consumer trends. She frequently consults on brand strategy, consumer insight, and innovation in these and other dynamic consumer markets. She has served as an outside board director for major corporations such as Pulmuone and Amorepacific Group, and has provided strategic advisory to companies. She regularly advises leading Korean corporations on branding, customer value innovation, and emerging consumer trends through executive education and consulting engagements. She also delivers executive lectures on luxury branding and high-end consumer behavior to business leaders across various industries.
Dr. Lee also contributes to the academic community as an editorial board member of Journal of Marketing Studies and Asia Marketing Journal, and as an executive member of the Korean Marketing Association and the Korean Consumer Studies Association.
In the classroom, Dr. Lee teaches courses on Marketing, Branding, and Consumer Behavior, inspiring the next generation of marketers and business leaders. She is also highly engaged in executive education, helping professionals enhance their strategic marketing and consumer insight capabilities.
Dr. Lee has received multiple honors for her contributions to research and teaching, including the Seoul National University Scholarly Research and Education Award, the SK Social Value Research Grand Prize, and several Best Paper Awards from major academic associations.
Dr. Lee’s research focuses on understanding how consumers perceive and construct meaning in the marketplace. Her work explores a wide range of topics, including brand perception, identity-relevant consumer behavior, symbolic and conspicuous consumption, consumer risk judgment, stereotyping, and the influence of social networks and digital platforms on consumer decision-making. Her research has been published in leading academic journals such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Personality and Social Psychology, Organizational Behavior and Human Decision Processes, and Self & Identity.
In addition to her academic contributions, Dr. Lee actively collaborates with industry. Recognized as an expert in the K-Beauty and K-Food industries, she advises companies on how to build global brand equity and capture emerging consumer trends. She frequently consults on brand strategy, consumer insight, and innovation in these and other dynamic consumer markets. She has served as an outside board director for major corporations such as Pulmuone and Amorepacific Group, and has provided strategic advisory to companies. She regularly advises leading Korean corporations on branding, customer value innovation, and emerging consumer trends through executive education and consulting engagements. She also delivers executive lectures on luxury branding and high-end consumer behavior to business leaders across various industries.
Dr. Lee also contributes to the academic community as an editorial board member of Journal of Marketing Studies and Asia Marketing Journal, and as an executive member of the Korean Marketing Association and the Korean Consumer Studies Association.
In the classroom, Dr. Lee teaches courses on Marketing, Branding, and Consumer Behavior, inspiring the next generation of marketers and business leaders. She is also highly engaged in executive education, helping professionals enhance their strategic marketing and consumer insight capabilities.
Dr. Lee has received multiple honors for her contributions to research and teaching, including the Seoul National University Scholarly Research and Education Award, the SK Social Value Research Grand Prize, and several Best Paper Awards from major academic associations.
