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ÀÌÀ¯Àç (YI, YOUJAE)
- · Office : 58µ¿ 301È£
- · Phone : 02-880-6941
- · Email : youjae@snu.ac.kr
- · Homepage : http://www.youjae.com
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- ÀÌÀ¯Àç, ¼ºñ½º¸¶ÄÉÆÃ, ÇÐÇö»ç
- ÀÌÀ¯Àç, ¸¶ÄÉÆÿ¬±¸ÀÇ È帧, ¹ý¹®»ç.
- Youjae Yi, Customer Value Creation Behavior, Routledge.
- ¾È±¤È£, ÀÌÀ¯Àç, À¯Ã¢Á¶, ±¤°í°ü¸®, ÇÐÇö»ç.
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- ÀÓÁ¾¿ø, ±èÀçÀÏ, È«¼ºÅÂ, ÀÌÀ¯Àç, ¼ÒºñÀÚÇൿ·Ð, °æ¹®»ç.
- ÃÖÁ¤È¯, ÀÌÀ¯Àç, Á×Àº CRM, »ì¾Æ ÀÖ´Â CRM, ÇѾð.
- ÀÌÀ¯Àç, ¿ï°í ¿ô´Â °í°´ À̾߱â, ¿¬¾Ï»ç.
[Á¤±âÇмúÁö³í¹®]
- Moon-Kyung Cha, Youjae Yi & Jaehoon Lee, When People Low in Social Class Become a Persuasive Source of Communication: Social Class of Other Donors and Charitable Donations, Journal of Business Research, 112, 45-55, 2020.
- Yongju Kwon & Youjae Yi, What Brings Customer Gapjil? The Intertwined Effects of Perceived Economic Mobility, Self-Other Referent Priming, and Temporal Focus, Asia Marketing Journal, 21(4), 1-24, 2020.
- Yongju Kwon & Youjae Yi, The Effect of Perceived Economic Mobility on Customer Aggression toward Service Employees: A Darker Aspect of Customer Behavior, Psychology & Marketing, 36(11), 1120-1132, 2019.
- ¹ÚÀ¯°æ, ÀÌÀ¯Àç, ¡®´ëÁßÀÇ ÁöÇý¡¯ ÂüÁ¶¿¡ µû¸¥ ½É¸®Àû, ÇൿÀû ºñ¿ë, ¸¶ÄÉÆÿ¬±¸, 34(3), 47-73, 2019.
- Yookyung Park & Youjae Yi, When Free Gifts Hurt the Promoted Product: The Influence of Product-gift Fit on Activating Persuasion Knowledge and Devaluating the Promoted Product, European Journal of Marketing, 53(7), 1423-1444, 2019.
- Jihye Park, Youjae Yi, & Dawon Kang, The Effects of One-sided vs. Two-sided Review Valence on Electronic Word of Mouth (e-WOM): The Moderating Role of Sponsorship Presence, Asia Marketing Journal, 21(2), 1-19, 2019.
- À̹̾Æ, ÀÌÀ¯Àç, ¿È´Ïä³Î ȯ°æ¿¡¼ °í°´°æÇèÀÌ ¸®Å×ÀÏ·¯ ·Î¿Æ¼ ¹× ¼º°ú¿¡ ¹ÌÄ¡´Â ¿µÇâ: ¹éÈÁ¡°ú ÇÒÀÎÁ¡ÀÇ ºñ±³, °æ¿µÇבּ¸, 48(1), 211-241, 2019.
- Shinhyoung Lee & Youjae Yi, Retail is Detail! Given Consumers a Gift rather than a Bundle: Promotion Framing and Consumer Product Returns, Psychology & Marketing, 36(1), 15-27, 2019.
- Youjae Yi, Jacob Lee & Saetbyeol Kim, Altruistic Indulgence: People Voluntarily Consume High-calorie Foods to Make Other People Feel Comfortable and Pleasant, Social Influence, 13(4), 223-239, 2018.
- Heekyung Lee & Youjae Yi, The Impact of Salesperson Look-Brand personality Congruence on Brand Affect, Asia Marketing Journal, 20(30), 17-38, 2018.
- ¹Úö¿ø, ÀÌÀ¯Àç, °æÂû ¼ºñ½º »ç¸í°ú Ä·ÆäÀÎ ÃëÁö°£ ÀûÇÕ¼ºÀÌ Ä·ÆäÀο¡ ´ëÇÑ Åµµ¿Í °æÂû¼ºñ½º ½Å·Ú¿¡ ¹ÌÄ¡´Â ¿µÇâ, ¼ºñ½º¸¶ÄÉÆÃÀú³Î, 11(1), 29-44, 2018.
- Taeshik Gong & Youjae Yi, The Effect of Service Quality on Customer Satisfaction, Loyalty and Happiness in Five Asian Countries, Psychology & Marketing, 35(6), 427-442, 2018.
- Youjae Yi & R. Nataraajan, Customer Satisfaction in Asia, Psychology & Marketing, 35(6), 387-391, 2018.
- Seo Young Kim & Youjae Yi, The Role of Other Customers during Self-Service Technology Failures, Service Business, 11(4), 695-715, 2017.
- Sang-June Park & Youjae Yi, A Composite Measure of Performance-Expectation and Performance-Only Measures, Service Industries Journal, 37(15-16), 936-947, 2017.
- Shinhyoung Lee & Youjae Yi, Overcoming the Cause Marketing Paradox: The Effect of Nostalgia on Charitable Giving and Happiness, Asia Marketing Journal, 19(3), 1-17, 2017.
- Seo Young Kim & Youjae Yi, Embarrassed Customers: The Dark Side of Receiving Help from Others, Journal of Service Management, 28(4), 788-806, 2017.
- Youjae Yi, Seo Young Kim, & Jae Won Hwang, Climbing Down the Ladder Makes You Play It Safe: The Effect of a Rejecter on Product Evaluation, European Journal of Marketing, 51(5/6), 946-959, 2017.
- Shinghyoung Lee & Youjae Yi, Seize the Deal, or Return It Losing Your Free Gift: The Effect of a Gift-with-Purchase Promotion on Product Return Intention, Psychology & Marketing, 34(3), 249-263, 2017.
- J. Lee, L.J. Shrum, & Youjae Yi, The Role of Cultural Norms in Social Exclusion Effects, Journal of Consumer Psychology, 27(1), 108-116, 2017.
- Sang-June Park & Youjae Yi, Performance-only Measures vs. Performance-Expectation Measures of Service Quality, Service Industries Journal, 36(15-16), 741-756, 2016.
- ÀÌÀ¯Àç, ¶ó¼±¾Æ, ÀÌû¸², Çѱ¹ÀÇ ¼ºñ½º ¿¬±¸´Â ¾î¶»°Ô ÁøÈÇÒ °ÍÀΰ¡? Çаè¿Í »ê¾÷°è ÀνÄÀ» ÅëÇØ µµÃâÇÑ ¹Ì·¡ ¼ºñ½º ¿¬±¸ÀÇ ¹æÇâ, °æ¿µÇבּ¸, 45(6), 2015-2064, 2016.
- ÀÌÀ¯Àç, ¼ºñ½ºÇ°Áú, °í°´¸¸Á·, °í°´Ã漺µµ, ·Î¿Æ¼ÇÁ·Î±×·¥ ¿¬±¸¿¡ ´ëÇÑ Á¾ÇÕÀû °íÂû°ú ÇâÈÄ ¿¬±¸¹æÇâ, °æ¿µÇבּ¸, 45(6), 1763-1787, 2016.
- Seoungun Jeon, C. Park, & Youjae Yi, Co-creation of Background Music: A Key to Innovating Coffee Shop Management, International Journal of Hospitality Management, 58, 56-65, 2016.
- Moon-Kyung Cha, Youjae Yi, & Richard Bagozzi, Effects of Customer Participation in Corporate Social Responsibility Programs on the CSR-Brand Fit and Brand Loyalty, Cornell Hospitality Quarterly, 57(3), 235-249, 2016.
- Seo Young Kim & Youjae Yi, Give a Man a Fish or Teach Him to Fish: The Effects of Types of Help on Customer Satisfaction, Asia Marketing Journal, 18(2), 1-23, 2016.
- Claire Kim & Youjae Yi, The Effects of Impression Management on Coupon Redemption across Cultures, Psychology & Marketing, 33(7), 573-583, 2016.
- S. Moon, J. Kim, B. Bayus, & Y. Yi, Consumers¡¯ Pre-launch Awareness and Preference on Movie Sales, European Journal of Marketing, 50(5/6), 1024-1046. 2016.
- ÀÌÀ¯Àç, ¹®¼±Èñ, ¾ÆÆÄÆ® ÁְŸ¸Á·µµ Æò°¡¸ðÇüÀÇ °³¹ß°ú Àû¿ë: KARSI ¸ðÇüÀ» Áß½ÉÀ¸·Î, ¼ÒºñÀÚÇבּ¸, 27(2), 25-55, 2016.
- ÀÌÁÖ¿¬ ¿Ü 3ÀÎ, ¼ÒºñÀÚ°¡ Áö°¢ÇÑ Á¾¾÷¿øÀÇ ÁøÁ¤¼º°ú Á¶ÀÛÀǵµ°¡ °í°´°¡Ä¡¿Í °í°´¸¸Á·¿¡ ¹ÌÄ¡´Â ¿µÇâ, °æ¿µÇבּ¸, 44(4), 1013-1042, 2015.
- ¹ÚÇö¾Æ, ÀÌÀ¯Àç, °¨Á¤³ëµ¿ Áö°¢¿¡ ´ëÇÑ ±Ç·ÂÀÇ ¿µÇâ: ¼ÒºñÀÚ °üÁ¡À» Áß½ÉÀ¸·Î, ¼ºñ½º¸¶ÄÉÆÃÀú³Î, 8(1), 25-49, 2015.
- ¶ó¼±¾Æ, ÀÌÀ¯Àç, °í°´¸¸Á·, °í°´Ã漺µµ, °ü°è¸¶ÄÉÆÃ, °í°´°ü°è°ü¸® °ü·Ã ¹®Çå¿¡ °üÇÑ Á¾ÇÕÀû °íÂû, ¸¶ÄÉÆÿ¬±¸, 30(1), 53-104, 2015.
- S. Moon, B. Bayus, Y. Yi, & J. Kim, Local Consumers' Reception of Imported and Domestic Movies in the Korean Movie Market, Journal of Cultural Economics, 39(1), 99-121, 2015.
- ÀÌÀ¯Àç, ÀÌû¸², ÃÖ±Ù ¼ºñ½º ¸¶ÄÉÆà ¿¬±¸¿¡ °üÇÑ Á¾ÇÕÀû °íÂû ¹× ÇâÈÄ ¿¬±¸Á¦¾ð, ¸¶ÄÉÆÿ¬±¸, 29(6), 121-166, 2014.
- Â÷¹®°æ, ÀÌÀ¯Àç, ³ë½ºÅÅÁö¾îÀÇ À¯ÇüÀÌ ±âºÎÀǵµ¿¡ ¹ÌÄ¡´Â ¿µÇâ, ¸¶ÄÉÆÿ¬±¸, 29(5), 23-49, 2014.
- À̼öÇö, ÀÌÀ¯Àç, °æÇè¼öÁý ¼ÒºñÇൿ¿¡ ´ëÇÑ ÅëÇÕÀû ¿¬±¸, ¼ÒºñÀÚÇבּ¸, 25(4), 23-55, 2014.
- À̹̾Æ, ÀÌÀ¯Àç, ¿Â¶óÀÎ ¼îÇλóȲ¿¡¼ À¥ÆäÀÌÁö »óÇ°±¸¼ºÀÌ ¼ÒºñÀÚ¼±Åÿ¡ ¹ÌÄ¡´Â ¿µÇâ, ¼ÒºñÀÚÇבּ¸, 29(4), 1-26, 2014.
- ÀÌÀ¯Àç, ÀÌû¸², ¼ºñ½ºÇ°Áú ¿¬±¸¿¡ °üÇÑ Á¾ÇÕÀû °íÂû, ¸¶ÄÉÆðü¸®¿¬±¸, 19(2), 1-43, 2014.
- ÀÌÀ¯Àç, À̽ÅÇü, ÀÌÁ¾¼¼, KB±¹¹ÎÄ«µåÀÇ ¸¶ÄÉÆÃÈ°µ¿°ú ºòµ¥ÀÌÅÍ È°¿ë, Korea Business Review, 18(1), 145-176, 2014.
- T. Gong, Youjae Yi, & J. Choi, Helping Employees deal with Dysfunctional Customers: The Underlying Employee Perceived Justice Mechanism, Journal of Service Research, 17(1), 102-116, 2014.
- À̼öÇö, ÀÌÀ¯Àç, ³ª¸¦ À§ÇÑ ¼±¹°: ¼¿ÇÁ±âÇÁÆ® ¼ÒºñÇൿ¿¡ ´ëÇÑ Á¤¼ºÀû ¿¬±¸, ¼ÒºñÀÚÇבּ¸, 24(3), 123-155, 2013.
- Youjae Yi & T. Gong, Customer Value Co-creation Behavior: Scale Development and Validation, Journal of Business Research, 66, 1279-1284, 2013.
- Youjae Yi, H. Jeon, & B. Choi, Segregation vs Aggregation in the Loyalty Program: The Role of Perceived Uncertainty, European Journal of Marketing, 47(8), 1238-1255, 2013.
- ÀÌÀ¯Àç, Â÷¹®°æ, ¼±¹°ÀÇ Á¦Ç° À¯ÇüÀÌ ½Ã°£ÀÇ È帧¿¡ µû¶ó ±¸¸ÅÈÄ ¸¸Á·¿¡ ¹ÌÄ¡´Â ¿µÇâ, ¸¶ÄÉÆÿ¬±¸, 28(3), 25-52, 2013.
- Youjae Yi & S. Muhn, Mixed Products: How Adding Different Attributes Influences Consumer Perceptions and Product Evaluation, Asia Marketing Journal, 15(1), 83-105, 2013.
- Youjae Yi, T. Gong, & H. Lee, The Impact of Other Customers on Customer Citizenship Behavior, Psychology & Marketing, 30(4), 341-356, 2013
- À¯Àç¹Ì, ÀÌÀ¯Àç, ºê·£µå Á¦ÈÞ°üÁ¡¿¡¼ »ìÆ캻 Å©·Î½º¹Ìµð¾î ±¤°íÀÇ ÆıÞÈ¿°ú, ±¤°íÇבּ¸, 24(1), 85-105, 2013.
- ÀÌû¸², ÀÌÀ¯Àç, °ø°ø±â°ü °í°´¸¸Á·Áö¼ö ¸ðÇüÀÇ °³¹ß°ú Àû¿ë: PCSI¸¦ Áß½ÉÀ¸·Î, ¸¶ÄÉÆÿ¬±¸, 27(4), 69-99, 2012.
- J. Suh & Youjae Yi, Do Consumption Goals Matter? The Effects of Online Loyalty Programs in the Satisfaction-Loyalty Relation, Psychology & Marketing, 29(8), 549-557, 2012.
- À̹̾Æ, ÀÌÀ¯Àç, ¼ÒºñÀÚ Áö½ÄÀÌ »ç°íü°è¿Í ¿Â¶óÀΠŽ»ö°æÇâ¿¡ ¹ÌÄ¡´Â ¿µÇâ: Á¦Ç°°¡°ÝÀÇ Á¶ÀýÈ¿°ú¸¦ Áß½ÉÀ¸·Î, ¼ÒºñÀÚÇבּ¸, 23(1), 115-142, 2012.
- R. Bagozzi & Youjae Yi, Specification, Evaluation, and Interpretation of Structural Equation Models, Journal of the Academy of Marketing Science, 40(1), 8-34, 2012.
- ÀÌÀ¯Àç, ¶ó¼±¾Æ, ¼ºñ½ºÇ°Áú ÃøÁ¤¸ðÇüÀÇ ¿ì¼ö¼º ºñ±³, ¼ºñ½º¸¶ÄÉÆÃÀú³Î, 4(2), 91-126, 2011.
- Youjae Yi & J. Yoo, The Long-Term Effects of Sales Promotions on Brand Attitude Across Monetary and Non-Monetary Promotions, Psychology & Marketing, 28(9), 879-896, 2011.
- ÀÌÀ¯Àç, À̵¿ÀÏ, ¾ç¼®ÁØ, À¯ÇÑÅ´¹ú¸®ÀÇ »¡¾Æ¾²´Â ŰģŸ¿Ã ½ºÄ«Æ® Ãâ½ÃÀü·«: °í°´ÀÇ »ýÈ°À» µðÀÚÀÎÇÏ´Ù, Çѱ¹¸¶ÄÉÆÃÀú³Î, 12(4), 163-179, 2011.
- Youjae Yi, R. Nataraajan & T. Gong, Customer Participation and Citizenship Behavioral Influences on Employee Performance, Satisfaction, Commitment, and Turnover Intention, Journal of Business Research, 64, 87-95, 2011.
- ¹Ú»óÁØ, ÀÌÀ¯Àç, ÀÌû¸², °í°´¸¸Á·Áö¼öÀÇ µ¿ÅÂÀû ºÐ¼®, ¸¶ÄÉÆÿ¬±¸, 25(3), 97-117, 2010.
- ÀÌÀ¯Àç, ÀüÈ£¼º, Áö°¢µÈ ºÒÈ®½Ç¼ºÀÌ ÇÁ·¹ÀÌ¹Ö È¿°ú¿¡ ¹ÌÄ¡´Â ¿µÇâ: ¼Õ½Ç¿µ¿ªÀ» Áß½ÉÀ¸·Î, °æ¿µÇבּ¸, 39(4), 939-962, 2010.
- J. Kim, J. Kim, Y. Jung, Y. Yi, & H. Ahn, Terror Management Theory in Dermatology: Skin Biopsy Influences Patient Compliance, Acta Dermato-Venereologica, 90, 246-250, 2010.
- ÀÌÀ¯Àç, ÀÌû¸², °í°´¸¸Á·°ú °í°´ÃßõÀÌ ±â¾÷¼º°ú¿¡ ¹ÌÄ¡´Â µ¿ÅÂÀû ¿µÇâ: KCSI¿Í KNPS¸¦ Áß½ÉÀ¸·Î, °æ¿µÇבּ¸, 39(2), 279-307, 2010.
- ÀÌÀ¯Àç, À¯Àç¹Ì, TV ±¤°í¿Í ÀÎÅÍ³Ý °Ë»öÀÌ ¸¸³µÀ» ¶§-Å©·Î½º¹Ìµð¾î ±¤°íÀÇ È¿°ú, ¸¶ÄÉÆÿ¬±¸, 25(1), 1-24, 2010.
- Youjae Yi & T. Gong, An Integrated Model of Customer Social Exchange Relationship: The Moderating Role of Customer Experience, Service Industries Journal, 29, 1513-1528, 2009.
- ÀÌÀ¯Àç, ÀÌÁØ¿±, ¼Áø¿µ, ¼ºñ½º¼öÀÍüÀÎ ½ÇÇöÀ» À§ÇÑ ³»ºÎ¸¶ÄÉÆÃÀü·«, Çѱ¹¸¶ÄÉÆÃÀú³Î, 11, 225-249, 2009.
- ÇÑ¿õÈñ, ÀÌÀ¯Àç, ¼ÒºñÀÚÀÇ ½Å³äÆíÇâ¿¡ ´ëÇÑ ¿¬±¸, ¼ÒºñÀÚÇבּ¸, 20, 27-60, 2009.
- ÀÌÀ¯Àç, ÇÑ´ÙÈñ, ºñ±³±¤°í»óȲ¿¡¼ ºê·£µå ŵµ¿¡ ¹ÌÄ¡´Â ±¤°íŵµ¿Í ºê·£µåÀÎÁöÀÇ »ó´ëÀû ¿µÇâ·Â¿¡ ´ëÇÑ ¿¬±¸, ±¤°í¿¬±¸, 83, 129-153, 2009.
- ÇÑ¿õÈñ, ±èÀçÀÏ, ÀÌÀ¯Àç, ¹Ú±â¿Ï, »çÀüÁö½Ä ¹× °ü¿©µµ°¡ ¼ÒºñÀÚÀÇ ½Å³äºÒÀÏÄ¡¿¡ ¹ÌÄ¡´Â ¿µÇâ, ¸¶ÄÉÆÿ¬±¸, 24, 51-76, 2009.
- Grace Lee & Youjae Yi, The Effects of Shopping Emotions and Perceived Risk on Impulsive Buying: The Moderating Role of Buying Impulsiveness, Seoul Journal of Business, 14, 67-92, 2008.
- Youjae Yi & T. Gong, The Effects of Customer Justice Perception and Affect on Customer Citizenship Behavior and Customer Dysfunctional Behavior, Industrial Marketing Management, 37, 767-783, 2008.
- ÀÌÀ¯Àç, ¶ó¼±¾Æ, ¹Ú±â¿Ï, ÀÌÀ翬, »ï¼º¼®À¯ÈÇÐÀÇ ÅäÅ»¸¶ÄÉÆÃÀ» ÅëÇÑ °¡Ä¡Ã¢Ãâ, Çѱ¹¸¶ÄÉÆÃÀú³Î, 10, 127-146, 2008.
- ÀÌÀ¯Àç, °øŽÄ, °í°´¼º°ÝÀÌ ¼Òºñ°¨Á¤°ú ¼ºñ½º ¼º°ú¿¡ ¹ÌÄ¡´Â ¿µÇâ, ¼ºñ½º¸¶ÄÉÆÃÀú³Î, 1, 7-41, 2008.
- Youjae Yi & T. Gong, If Employees Go the Extra Mile, Do Customers Reciprocate with Similar Behavior, Psychology & Marketing, 25, 961-986, 2008.
- Youjae Yi & T. Gong, The Electronic Service Quality Model: The Moderating Effect of Customer Self-Efficacy, Psychology & Marketing, 25, 587-601, 2008.
- ÀÌÀ¯Àç, Â÷°æõ, ÀÌû¸², ±â¾÷ÀÇ ¼öÀͼº°ú °¡Ä¡¿¡ ¹ÌÄ¡´Â °í°´¸¸Á·ÀÇ µ¿ÅÂÀû ¿µÇâ, Çѱ¹¸¶ÄÉÆÃÀú³Î, 10, 1-23, 2008.
- ÀÌÀ¯Àç, ÀÌû¸², °í°´¸¸Á·ÀÌ ±â¾÷¼º°ú¿¡ ¹ÌÄ¡´Â ¿µÇâ¿¡ ÀÖ¾î¼ °í°´Ã漺µµ º¯¼öÀÇ ¿ªÇÒ, ¸¶ÄÉÆÿ¬±¸, 22, 81-102, 2007.
- ÀÌÀ¯Àç, À¯Àç¹Ì, °í°´ÀÇ ¾ÖĪ¸í¸íÇൿÀÌ Á¦Ç°¼±È£¿¡ ¹ÌÄ¡´Â ¿µÇâ-'¿·±¸¸®Æù', ¾ÖĪÀΰ¡? ºê·£µåÀΰ¡?, ¼ÒºñÀÚÇבּ¸, 18, 21-48, 2007.
- Youjae Yi & Taeshik Gong, The Antecedents and Consequences of Service Customer Citizenship Behavior and Badness Behavior, Seoul Journal of Business, 12, 145-176, 2006.
- ÀÌÀ¯Àç, À̼öÁø, °í°´ Á¤º¸Âü¿©ÇൿÀÇ °áÁ¤¿äÀΰú °ü¿©ÀÇ Á¶Àý ¿ªÇÒ: ±¸Àü°ú ÇùÁ¶¸¦ Áß½ÉÀ¸·Î, Çѱ¹¸¶ÄÉÆÃÀú³Î, 8, 13-40, 2006-10.
- ÀÌÀ¯Àç, ÀÌû¸², °í°´¸¸Á·ÀÌ ±â¾÷ÀÇ ¼öÀͼº°ú °¡Ä¡¿¡ ¹ÌÄ¡´Â ¿µÇâ, ¸¶ÄÉÆÿ¬±¸, 21, 85-113, 2006.
- À¯Àç¹Ì, ±è»óÈÆ, ÀÌÀ¯Àç, Á¦Ç°Çõ½Å¼º Áö°¢ÀÇ °áÁ¤¿äÀΰú Á¦Ç°¼ö¿ëÀÇÇâ°úÀÇ °ü°è: ¼ÒºñÀÚ °üÁ¡À» Áß½ÉÀ¸·Î, ¸¶ÄÉÆÿ¬±¸, 21, 27-52, 2006.
- Jinhee Choi, B. Kyu Kim, Incheol Choi & Youjae Yi, Variety-Seeking in Choice for Others: Interpersonal and Intrapersonal Causes, Journal of Consumer Research, 32, 590-595, 2006.
- J. Suh & Youjae Yi, When Brand Attitudes Affect the Customer Satisfaction-Loyalty Relation: The Moderating Role of Product Involvement, Journal of Consumer Psychology, 16, 145-155, 2006.
- ÀÌÀ¯Àç, Â÷¹®°æ, ºÎÁ¤Àû ¼Òºñ°¨Á¤ÀÇ ¼±Çà¿äÀΰú °á°úº¯¼ö¿¡ ´ëÇÑ ¿¬±¸-ÈÄȸ°¨, ½Ç¸Á°¨À» Áß½ÉÀ¸·Î, ¼ÒºñÀÚÇבּ¸, 16, 103-128, 2005.
- ÀÌÀ¯Àç, °øŽÄ, °í°´½Ã¹ÎÇൿ°ú °í°´ºÒ·®ÇൿÀÌ ¼ºñ½ºÇ°ÁúÁö°¢°ú °í°´¸¸Á· ¹× À籸¸ÅÀǵµ¿¡ ¹ÌÄ¡´Â ¿µÇâ, Çѱ¹¸¶ÄÉÆÃÀú³Î 7, 1-27, 2005
- ÀÌÀ¯Àç, ÀÌû¸², Àüȯºñ¿ëÀÇ ¼±Çà¿äÀÎ ¹× °á°úº¯¼ö¿¡ ´ëÇÑ ¿¬±¸-¼ºñ½º °¡ÀÔÇüÅÂÀÇ Á¶ÀýÈ¿°ú¸¦ Áß½ÉÀ¸·Î, ¸¶ÄÉÆÿ¬±¸ 20, 1-28, 2005
- Youjae Yi & Jaehoon Lee, An Empirical Study on the Customer Responses to Service Recovery in the Context of Service Failure, Seoul Journal of Business 11, 1-17, 2005
- ÀÌÀ¯Àç, °øŽÄ, ¼ºñ½º °øÁ¤¼ºÀÌ °í°´ºÒ·®Çൿ¿¡ ¹ÌÄ¡´Â ¿µÇâ¿¡ °üÇÑ ¿¬±¸: ºÎÁ¤Àû °¨Á¤°ú °í°´ ¸ôÀÔÀÇ ¸Å°³ È¿°ú, ¸¶ÄÉÆÿ¬±¸ 19, 185-210, 2004
- ÀÌÀ¯Àç, ÀÌÁö¿µ, ºê·£µå µ¿ÀϽÃ, ºê·£µå °¨Á¤, ºê·£µå ·Î¿Æ¼ÀÇ °ü°è¿¡ °üÇÑ ¿¬±¸: ½Ç¿ëÀû Á¦Ç°°ú Äè¶ôÀû Á¦Ç°°£ÀÇ ºñ±³, ±¤°í¿¬±¸, 101-125, 2004
- ÀÌÀ¯Àç, °øŽÄ, À¯Àç¿ø, ¼ºñ½º Á¶Á÷°ú °í°´ÀÇ ±³È¯°ü°è°¡ °í°´½Ã¹ÎÇൿ¿¡ ¹ÌÄ¡´Â ¿µÇâ¿¡ °üÇÑ ¿¬±¸: °í°´ °æÇè¼Ó¼ºÀÇ Á¶ÀýÈ¿°ú¸¦ Áß½ÉÀ¸·Î, °æ¿µÇבּ¸ 33, 1809-1845, 2004
- ÀÌÀ¯Àç, ÃÖ¿ìÁø, Á¦Ç°¹èÄ¡°¡ ¼ÒºñÀÚÀÇ ºê·£µå ȸ»ó°ú ŵµ¿¡ ¹ÌÄ¡´Â ¿µÇâ: °ü¿©µµ¿Í PPL °ü·Ã »çÀüÁ¤º¸ ÀÎÁö¿©ºÎÀÇ Á¶ÀýÀû ¿ªÇÒ, ±¤°íÇבּ¸ 15, 91-112, 2004.
- ÀÌÀ¯Àç, ¶ó¼±¾Æ, ³»ºÎºê·£µù: ³»ºÎ°í°´ÀÇ ºê·£µå µ¿ÀϽð¡ ³»ºÎ°í°´¸¸Á·°ú CSÈ°µ¿¿¡ ¹ÌÄ¡´Â ¿µÇâ, ¸¶ÄÉÆÿ¬±¸ 19, 81-112, 2004.
- Youjae Yi & Suna La, What Influences the Relationship between Customer Satisfaction and Repurchase Intention? Psychology & Marketing 21, 351-373, 2004.
- ÀÌÀ¯Àç, ±èº´±Ô, ¾Æ´Â °ÍÀÌ Èû? »çÀü Áö½ÄÀÌ Æò°¡¸ðµå¿¡ µû¸¥ ¼±È£¿ªÀü¿¡ ¹ÌÄ¡´Â ¿µÇâ¿¡ ´ëÇÑ ¿¬±¸, °æ¿µÇבּ¸ 33, 51-71, 2004.
- ÀÌÀ¯Àç, ÀüÈ£¼º, ºñ±³±¤°í ¸Æ¶ô¿¡¼ ¼Òºñ ŵµ Çü¼º °úÁ¤¿¡ °üÇÑ ¿¬±¸, ±¤°íÇבּ¸ 14, 149-170, 2003.
- ÀÌÀ¯Àç, ¶ó¼±¾Æ, ¼ºñ½ºÇ°ÁúÀÇ °¢ Â÷¿øÀÌ CS¿¡ ¹ÌÄ¡´Â »ó´ëÀû ¿µÇâ¿¡ ´ëÇÑ ¿¬±¸, ¸¶ÄÉÆÿ¬±¸ 18, 67-97, 2003.
- Youjae Yi & Suna La, The Moderating Role of Confidence in Expectations and the Asymmetric Influence of Disconfirmation on Customer Satisfaction, Service Industries Journal 23, 20-47, 2003.
- Youjae Yi & Hoseong Jeon, Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty, Journal of the Academy of Marketing Science 31, 229-240, 2003.
- ÀÌÀ¯Àç, ±èÇбÕ, ÄíÆù ¹ÌÁöÂüÀ¸·Î ÀÎÇÑ ÈÄȸ°¨ÀÌ ±¸¸ÅÇൿ¿¡ ¹ÌÄ¡´Â ¿µÇâ¿¡ °üÇÑ ¿¬±¸, °æ¿µÇבּ¸ 32, 233-256, 2003.
- ÀÌÀ¯Àç, ºÒ·®°í°´ÀÇ À¯Çü°ú Àü·«Àû °ü¸®, °æ¿µ³íÁý 36, 115-139, 2002.
- ÀÌÀ¯Àç, ¶ó¼±¾Æ, ±¸¸ÅÈÄ ¸¸Á·µµÆò°¡, ±â´ëÀÇ Á¶Á¤, À籸¸ÅÀǵµÀÇ È帧¿¡ °üÇÑ ¿¬±¸-Ã漺µµÀÇ Á¶ÀýÈ¿°ú¸¦ Áß½ÉÀ¸·Î, ¼ÒºñÀÚÇבּ¸ 13, 51-78, 2002.
- ÀÌÀ¯Àç, ¶ó¼±¾Æ, ºê·£µåÆÛ½º³¾¸®Æ¼-ºê·£µåµ¿ÀϽÃ-ºê·£µåÀÚ»ê ¸ðÇü: ÀÌ¿ëÀÚ¿Í ºñ¿ëÀÚ°£ Â÷ÀÌ¿¡ ´ëÇÑ Å½»öÀû ¿¬±¸, ¸¶ÄÉÆÿ¬±¸ 17, 1-33, 2002.
- ÀÌÀ¯Àç, CRMÀ» À§ÇÑ ³»ºÎ°í°´°ü¸®, °æ¿µ³íÁý 35, 287-310, 2001.
- ÀÌÀ¯Àç, ÀÌÁØ¿±, ¼ºñ½ºÇ°ÁúÀÇ ÃøÁ¤°ú ±â´ëÈ¿°ú¿¡ ´ëÇÑ °íÂû, ¸¶ÄÉÆÿ¬±¸ 16, 1-26, 2001.
- ÀÌÀ¯Àç, ¾ÈÁ¤±â, ¼ºñ½º¾ÖÈ£µµ¿Í ÀÇ»ç¾ÖÈ£µµ°¡ À籸¸ÅÀǵµ¿¡ ¹ÌÄ¡´Â ¿µÇâ¿¡ °üÇÑ ¿¬±¸, ¼ÒºñÀÚÇבּ¸ 12, 53-74, 2001.
- ÀÌÀ¯Àç, Richard Bagozzi, ½ÃµµÀ̷п¡ °üÇÑ ÀÌ·ÐÀû ¿¬±¸: ¸ñÇ¥ÁöÇâÀû ÇൿÀ» Áß½ÉÀ¸·Î, Çѱ¹¸¶ÄÉÆÃÀú³Î 2, 38-60, 2000.
- ÀÌÀ¯Àç, ÀÎÅÍ³Ý ±¤°íÀÇ ÀÌÇØ¿Í ½Çõ, °æ¿µ³íÁý 34, 95-116, 2000.
- ÀÌÀ¯Àç, °í°´¸¸Á· ¿¬±¸¿¡ °üÇÑ Á¾ÇÕÀû °íÂû, ¼ÒºñÀÚÇבּ¸ 11, 139-166, 2000.
- ÀÌÀ¯Àç, ¼ºñ½º ±¤°í¿¡ ´ëÇÑ ÀÌ·ÐÀû °íÂû, °æ¿µ³íÁý 34, 123-145, 2000.
- Youjae Yi, Richard Bagozzi & Nancy Wong, The Role of Culture and Gender in the Relationship between Positive and Negative Affect, Cognition & Emotion 13, 641-672, 1999.
- ÀÌÀ¯Àç, Rajeev Batra, Çѱ¹±â¾÷ÀÇ ÇؿܽÃÀå¿¡¼ÀÇ ºê·£µå±¸Ãà¿¡ °üÇÑ ¿¬±¸, Çѱ¹¸¶ÄÉÆÃÀú³Î 1, 73-108, 1999.
- Richard Bagozzi, Youjae Yi & Kent Nassen, Representation of Measurement Error in Marketing Variables: Review of Approaches and Extension to Three-Facet Designs, Journal of Econometrics 89, 393-421, 1999.
- ¹ÚÈï¼ö, ÇÏ¿µ¿ø, ÀÌÀ¯Àç, ±èµ¿ÈÆ, SKÅÚ·¹ÄÞÀÇ ¸¶ÄÉÆà Àü·«, ¸¶ÄÉÆÿ¬±¸ 14, 157-176, 1999.
- ÀÌÀ¯Àç, ÀÌÁØ¿±, ¶ó¼±¾Æ, °ø¿¬¿¹¼ú½ÃÀåÀÇ ¼ÒºñÀÚÇൿ ¿¬±¸¿¡ ´ëÇÑ °íÂû, °æ¿µ³íÁý 33, 308-340, 1999.
- Youjae Yi, Marketing in East Asia: A Cross-Cultural Perspective, Psychology & Marketing 15, 500-505, 1998.
- ÀÌÀ¯Àç, ±è¿ìö, ¹°¸®Àû ȯ°æÀÌ ¼ºñ½ºÇ°Áú Æò°¡¿¡ ¹ÌÄ¡´Â ¿µÇâ¿¡ °üÇÑ ¿¬±¸: À̾÷Á¾°£ ºñ±³, ¸¶ÄÉÆÿ¬±¸ 13, 95-119, 1998.
- ÀÌÀ¯Àç, ÀÌÁØ¿±, ºÒȲ±âÀÇ ±¤°íÀü·«: ¼ºñ½º±¤°í¿¡¼ÀÇ Ä£¹Ð°¨À» ÅëÇÑ °ü°èÇü¼ºÀ» Áß½ÉÀ¸·Î, ±¤°í¿¬±¸ 41, 95-119, 1998.
- ÀÌÀ¯Àç, °ü°è¸¶ÄÉÆÃÀÇ °³³ä°ú ½Çõ¿¡ °üÇÑ ¿¬±¸, °æ¿µ³íÁý 32, 259-286, 1998.
- ÀÌÀ¯Àç, °í°´¸¸Á·Çü¼º°úÁ¤ÀÇ Á¦Ç°°ú ¼ºñ½º°£ Â÷ÀÌ¿¡ ´ëÇÑ ¿¬±¸, ¼ÒºñÀÚÇבּ¸ 8(1), 101-118, 1997.
- ÀÌÀ¯Àç, ÀÌÁØ¿±, ¼ºñ½º Ç°Áú¿¡ °üÇÑ Á¾ÇÕÀû °íÂû: °³³ä ¹× ÃøÁ¤À» Áß½ÉÀ¸·Î, °æ¿µ³íÁý 31(3, 4), 249-283, 1997.
- Youjae Yi, Event History Analysis of Behavior Modification, Seoul Journal of Business 3(1), 65-86, 1997.
- R. Liu, Harry Watkins, & Youjae Yi, Taxonomy of Consumer Complaint Behavior: Replication and Extension, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior 10, 91-103, 1997.
- Youjae Yi, An Investigation into Selected Antecedents of Behavior Modification, Seoul Journal of Business 2(1), 165-187, 1996.
- Youjae Yi & Kenneth C. Gray, Revisiting Attribute Diagnosticity in the Context of Product Typicality, Psychology & Marketing 13, 605-632, 1996.
- ÀÌÀ¯Àç, ±èÁÖ¿µ, ±èÀçÀÏ, ¼ºñ½º »ê¾÷ÀÇ ÇöȲ¿¡ ´ëÇÑ ½ÇÁõ¿¬±¸, ¼ÒºñÀÚÇבּ¸ 7(2), 129-157, 1996.
- ÀÌÀ¯Àç, À¯¼ºÁø, ÀÌÁØ¿±, ´ë±â°¡ ¼ºñ½ºÆò°¡¿¡ ¹ÌÄ¡´Â ¿µÇâ¿¡ °üÇÑ ¿¬±¸, °æ¿µ³íÁý 30(3, 4),107-137, 1996
- ÀÌÀ¯Àç, °í°´¸¸Á·ÀÇ Á¤ÀÇ ¹× ÃøÁ¤¿¡ °üÇÑ ¿¬±¸, °æ¿µ³íÁý 29(1.2), 145-168, 1995.
- Cho D., Choi J. & Youjae Yi, International Advertising Strategies by NIC Multinationals, International Journal of Advertising, 13, 77 - 92, 1994.
- ÀÌÀ¯Àç, »óÈ£ÀÛ¿ë È¿°ú¸¦ Æ÷ÇÔÇÑ ´ÙÁßȸ±ÍºÐ¼®¿¡¼ ÁÖÈ¿°úÀÇ °ËÁõ¿¡ °üÇÑ ¿¬±¸, °æ¿µÇÐ ¿¬±¸ 23, 183-210, 1994.
- ÀÌÀ¯Àç, °í°´¸¸Á·ÀÇ °áÁ¤ º¯¼ö¿¡ ´ëÇÑ ÀÌ·ÐÀû °íÂû, °æ¿µ³íÁý 28, 90-123, 1994.
- ÀÌÀ¯Àç, °í°´¸¸Á·ÀÇ °á°úº¯¼ö¿¡ ´ëÇÑ ÀÌ·ÐÀû ¿¬±¸, °æ¿µ³íÁý 28, 201-232, 1994
- Youjae Yi, Contextual Priming Effects in Print Advertisements: The Role of Prior Knowledge, Journal of Advertising 22, 1-10, 1993.
- Youjae Yi, The Antecedents of Consumer Satisfaction: The Moderating Role of Ambiguity, Advances in Consumer Research 20, 502-506, 1993.
- Richard Bagozzi & Youjae Yi, Multitrait-Multimethod Matrices in Consumer Research: Critique and New Developments, Journal of Consumer Psychology, 143-170, 1993.
- Claes Fornell & Youjae Yi, Assumptions of the Two-Step Approach to Latent Variable Modeling, Sociological Methods & Research 20, 291-320, 1992.
- Claes Fornell & Youjae Yi, Assumptions of the Two-Step Approach: Reply to Anderson and Gerbing, Sociological Methods & Research 20, 334-339, 1992.
- Youjae Yi & Ken Gray, New Perspectives in Attitude Research, Advances in Consumer Research 19, 319-322, 1992.
- Richard Bagozzi, Hans Baumgartner & Youjae Yi, State-and Action-Orientation and the Theory of Reasoned Action: An Application to Coupon Usage, Journal of Consumer Research 18, 505-518, 1992.
- Sung-Tai Hong & Youjae Yi, A Cross-National Comparison of Country-of-Origin Effects on Product Evaluations, Journal of International Consumer Marketing 4, 49-71, 1992.
- Richard Bagozzi, Hans Baumgartner & Youjae Yi, Appraisal Processes in the Enactment of Intentions to Use Coupons, Psychology and Marketing 9, 469-486, 1992.
- Richard Bagozzi & Youjae Yi, Testing Hypothesis about Methods, Traits, and Communalities in the Direct Product Model, Applied Psychological Measurement 16, 373-380, 1992.
- Richard Bagozzi, Johann Baumgartner, & Youjae Yi, Coupon Usage and the Theory of Reasoned Action, Advances in Consumer Research 18, 24-27, 1991.
- Richard Bagozzi & Youjae Yi, Multitrait-Multimethod Matrices in Consumer Research, Journal of Consumer Research 17, 426-439, 1991.
- Richard Bagozzi, Youjae Yi and Surrendra Singh, On the Use of Structural Equation models in Experimental Designs: Two Extensions, International Journal of Research in Marketing 8, 125-140, 1991.
- Amna Kirmani & Youjae Yi, The Effects of Advertising Context on Consumer Responses, Advances in Consumer Research 18, 414-416, 1991.
- Youjae Yi, The Influence of Contextual Priming on Advertising Effects, Advances in Consumer Research 18, 417-425, 1991.
- Claes Fornell, Byong-Duk Rhee, & Youjae Yi, Direct Regression, Reverse regression, and Covariance Structure Analysis, Marketing Letters 2, 309-320, 1991.
- Richard Bagozzi, Youjae Yi and Lynn Phillips, Assessing Construct Validity in Organization Research, Administrative Science Quarterly 36, 421-458, 1991.
- Richard Bagozzi, Johann Baumgartner, & Youjae Yi, The Level of Effort Required for Behavior as a Moderator of the Attitude-Behavior Relation, European Journal of Social Psychology 20, 45-59, 1990.
- Youjae Yi, The Indirect effects of Advertisements Intended to Chain Product Attribute Beliefs, Psychology and Marketing 7, 47-63, 1990.
- Youjae Yi, Direct and Indirect Approaches to Advertising Persuasion: Which is More Effective?, Journal of Business Research 20, 279-291, 1990.
- Youjae Yi, Cognitive and Affective Priming Effects of the Context for Print Advertisements." Journal of, 19 (2), 1990: 40-48., Journal of Advertising 19, 279-291, 1990.
- Youjae Yi, A Critical Review of Consumer Satisfaction, Review of Marketing 68, 40-48, 1990.
- Youjae Yi, The Effects of Contextual Priming in Print Advertisements, Journal of Consumer Research 17, 215-222, 1990.
- Richard Bagozzi & Youjae Yi, Assessing Method Variance in Multitrait-Multimethod Matrices: The Case of Self-Reported Affect and Perceptions at Work, Journal of Applied Psychology 75, 547-560, 1990.
- Youjae Yi, On the Evaluation of Main Effects in Multiplicative regression Models, Journal of Market Research Society 31, 133-138, 1989.
- Richard Bagozzi & Youjae Yi, An Investigation into the Role of Intentions as mediators of the Attitude-Behavior Relationship, Journal of Economic Psychology 10, 35-63, 1989.
- Richard Bagozzi & Youjae Yi, On the Use of Structural Equation Models in Experimental Designs, Journal of Marketing Research 26, 271-284, 1989.
- Richard Bagozzi & Youjae Yi, The Degree of Intention Formation as a Moderator of the Attitude-Behavior Relation, Social Psychology Quarterly 52, 266-279, 1989.
- Youjae Yi, An Investigation of the Structure of Expectancy-Value Attitude and Its Implications, International Journal of Research in Marketing 6, 71-83, 1989.
- Youjae Yi, Rejoinder to an Investigation of the Structure of Expectancy-Value Attitude and Its Implications, International Journal of Research in Marketing 6, 89-94, 1989.
- Richard Bagozzi & Youjae Yi, On the Evaluation of Structural Equation Models, Journal of the Academy of Marketing Science 16, 74-94, 1988.