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송인성 (SONG, INSEONG)
- · Office : 58동 303호
- · Phone : 02-880-2649
- · Email : isong@snu.ac.kr
- · Homepage : http://plaza4.snu.ac.kr/~isong
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[학술지 논문]
[1] Identifying competition structure from cross price elasticity matrix, 경영정보논총, 2009
[2] Yi Zhao, Ying Zhao, Inseong Song, Predicting New Customers' Risk Type in the Credit Card Market, Journal of Marketing Research (JMR), Aug. 2009, Vol. 46 Issue 4, p. 506-517
[3] Inseong Song, Pradeep K. Chintagunta, A Discrete–Continuous Model for Multicategory Purchase Behavior of Households, Journal of Markeing Research (JMR), Nov. 2007, Vol. 44 Issue 4, p. 595-612
[4] Inseong Song and Pradeep K. Chintagunta, Measuring Cross-Category Price Effects with Aggregate Store Data, Management Science, October 2006; 52: 1594 - 1609.
[5] Eric T. Anderson, Inseong Song, Coordinating Price Reductions and Coupon Events, Journal of Marketing Research (JMR), Nov. 2004, Vol. 41 Issue 4, p. 411-422
[6] INSEONG SONG, PRADEEP K. CHINTAGUNTA, A Micromodel of New Product Adoption with Heterogeneous and Forward-Looking Consumers: Application to the Digital Camera Category, Quantitative Marketing & Economics, Dec. 2003, Vol. 1 Issue 4, p. 371-407
[7] Pradeep K. Chintagunta, Andre Bonfrer, and Inseong Song, Investigating the Effects of Store–Brand Introduction on Retailer Demand and Pricing Behavior, Management Science, October 2002; 48: 1242 - 1267.
[1] Identifying competition structure from cross price elasticity matrix, 경영정보논총, 2009
[2] Yi Zhao, Ying Zhao, Inseong Song, Predicting New Customers' Risk Type in the Credit Card Market, Journal of Marketing Research (JMR), Aug. 2009, Vol. 46 Issue 4, p. 506-517
[3] Inseong Song, Pradeep K. Chintagunta, A Discrete–Continuous Model for Multicategory Purchase Behavior of Households, Journal of Markeing Research (JMR), Nov. 2007, Vol. 44 Issue 4, p. 595-612
[4] Inseong Song and Pradeep K. Chintagunta, Measuring Cross-Category Price Effects with Aggregate Store Data, Management Science, October 2006; 52: 1594 - 1609.
[5] Eric T. Anderson, Inseong Song, Coordinating Price Reductions and Coupon Events, Journal of Marketing Research (JMR), Nov. 2004, Vol. 41 Issue 4, p. 411-422
[6] INSEONG SONG, PRADEEP K. CHINTAGUNTA, A Micromodel of New Product Adoption with Heterogeneous and Forward-Looking Consumers: Application to the Digital Camera Category, Quantitative Marketing & Economics, Dec. 2003, Vol. 1 Issue 4, p. 371-407
[7] Pradeep K. Chintagunta, Andre Bonfrer, and Inseong Song, Investigating the Effects of Store–Brand Introduction on Retailer Demand and Pricing Behavior, Management Science, October 2002; 48: 1242 - 1267.
