교수진
홈 > 교수진
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송인성 (SONG, INSEONG)
- · Office : 58동 303호
- · Phone : 02-880-2649
- · Email : isong@snu.ac.kr
- · Homepage : http://plaza4.snu.ac.kr/~isong
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[학술지 편집 및 학회]
편집위원장, Seoul Journal of Business, 서울대 경영연구소 (2014 R11;2017)
편집위원장, 한국경영과학회지, 한국경영과학회,(2016-2017)
한국마케팅학회 이사, 한국소비자학회 이사
Ad hoc reviewer for Journal of Marketing Research, Marketing Science, Management Science, Quantitative Marketing and Economics, European Journal of Operational Research, Journal of Economic Psychology
[저서]
가격 전략, 홍문사, 2026
[논문]
“Investigating the Effects of Store Brand Introduction on Retailer Demand and Pricing Behavior”, with Pradeep Chintagunta and Andre Bonfrer, Management Science, Vol 48, No. 10, 1242-1267, 2002
“A Micromodel of New Product Adoption with Heterogeneous and Forward-Looking Consumers: Application to the Digital Camera Category” with Pradeep Chintagunta, Quantitative Marketing and Economics, Vol. 1, No. 4, 371-407, 2003
“Coordinating Price Reductions and Coupon Events”, with Eric Anderson, Journal of Marketing Research, Vol. 41, November, 411-422, 2004
“Measuring Cross-Category Price Effects with Aggregate Store Data”, with Pradeep Chintagunta, Management Science, Vol. 52, No. 10, 1594-1609, 2006
“A Discrete/Continuous Model of Multi-Category Purchase Behaviors of Households”, with Pradeep Chintagunta, Journal of Marketing Research, Vol. 44, November, 595-612, 2007
“Predicting New Customers’ Risk Type in the Credit Card Market”, with Yi Zhao and Ying Zhao, forthcoming in Journal of Marketing Research, Vol. 46, No. 4, 506-517, 2009
“Identifying Competitive Structure from Cross-price Elasticity Matrix”, Journal of Information and Operations Management, Vol. 19, 131-147, 2009
“Item Aggregate and Price Elasticity”, Seoul Journal of Business, Vol. 16, No. 1, 45-63, 2010
“Empirical Investigation on the Determinants of Retail Prices”, Seoul Journal of Business, Vol. 17, No. 1, 137-153, 2011
“The Impact of Horizontal Merger between Manufacturers on Channel Pricing Behaviors”, with Kyungjin Kim, Seoul Journal of Business, Vol. 18, No. 1, 125-154, 2012
“The Effect of the Perception of Management Commitment to Service Quality on Nurses’ Service Performance”, with Jong won Byeon, Journal of the Korean Society of Supply Chain Management, Vol. 13, No. 2, 113-123, 2013 (in Korean)
“Measuring the Impact of Competition on Pricing Behaviors in a Two-Sided Market”, with Minkyung Kim, Asia Marketing Journal, Vol. 16, No. 1, 35-69, 2014
“Measuring the Distribution of Korean Investors’ Risk Aversion”, with Kyung Sil Min, Journal of Consumption Culture, Vol, 17, No.1, 69-88, 2014 (in Korean)
“Structural Dynamic Modeling in Marketing”, Journal of Marketing Management Research, Vol. 20, No.1, 1-22, 2015 (in Korean)
“Modeling Consumer Search and Purchase in Durable Goods Markets with Network Effects”, with Yijin Kim, Journal of Korean Marketing Association, November, 21-44, 2015
“Politics, Strong Institution and Competitive Advantage: An Examination of Organizational Aspiration for Competition”, with Jonghoon Bae, Computational and Mathematical Organization Theory, Vol.22, 412-443, 2016
“An Optimal Composition of Market Samples for New Product Test Marketing”, with Hongsuk Yang, Korean Management Review, Vol. 48, No.6, 1461-1483, 2019
“From Intuition to Intelligence: a Text Mining-Based Approach for Movies' Green-lighting Process”, with Jongdae Kim and Youseok Lee, Internet Research, Vol. 32, No. 3, 1003-1022,.2022
“An Analysis of Brand Attributes-based Market Structure of the Korean Automobile Market Using News Text Data”, with Jongdae Kim, Journal of the Korean Operations Research and Management Science Society, Vol. 47, No. 1, 43-63, 2022
“An Exploratory Study of the Determinants of Digital Music Performance: Interaction Effect of Release Season and Intrinsic Attributes., with Kwanyoung Moon, and Jongdae Kim, Journal of Consumer Studies, Vol. 35, No. 5, 111-135., 2024
편집위원장, Seoul Journal of Business, 서울대 경영연구소 (2014 R11;2017)
편집위원장, 한국경영과학회지, 한국경영과학회,(2016-2017)
한국마케팅학회 이사, 한국소비자학회 이사
Ad hoc reviewer for Journal of Marketing Research, Marketing Science, Management Science, Quantitative Marketing and Economics, European Journal of Operational Research, Journal of Economic Psychology
[저서]
가격 전략, 홍문사, 2026
[논문]
“Investigating the Effects of Store Brand Introduction on Retailer Demand and Pricing Behavior”, with Pradeep Chintagunta and Andre Bonfrer, Management Science, Vol 48, No. 10, 1242-1267, 2002
“A Micromodel of New Product Adoption with Heterogeneous and Forward-Looking Consumers: Application to the Digital Camera Category” with Pradeep Chintagunta, Quantitative Marketing and Economics, Vol. 1, No. 4, 371-407, 2003
“Coordinating Price Reductions and Coupon Events”, with Eric Anderson, Journal of Marketing Research, Vol. 41, November, 411-422, 2004
“Measuring Cross-Category Price Effects with Aggregate Store Data”, with Pradeep Chintagunta, Management Science, Vol. 52, No. 10, 1594-1609, 2006
“A Discrete/Continuous Model of Multi-Category Purchase Behaviors of Households”, with Pradeep Chintagunta, Journal of Marketing Research, Vol. 44, November, 595-612, 2007
“Predicting New Customers’ Risk Type in the Credit Card Market”, with Yi Zhao and Ying Zhao, forthcoming in Journal of Marketing Research, Vol. 46, No. 4, 506-517, 2009
“Identifying Competitive Structure from Cross-price Elasticity Matrix”, Journal of Information and Operations Management, Vol. 19, 131-147, 2009
“Item Aggregate and Price Elasticity”, Seoul Journal of Business, Vol. 16, No. 1, 45-63, 2010
“Empirical Investigation on the Determinants of Retail Prices”, Seoul Journal of Business, Vol. 17, No. 1, 137-153, 2011
“The Impact of Horizontal Merger between Manufacturers on Channel Pricing Behaviors”, with Kyungjin Kim, Seoul Journal of Business, Vol. 18, No. 1, 125-154, 2012
“The Effect of the Perception of Management Commitment to Service Quality on Nurses’ Service Performance”, with Jong won Byeon, Journal of the Korean Society of Supply Chain Management, Vol. 13, No. 2, 113-123, 2013 (in Korean)
“Measuring the Impact of Competition on Pricing Behaviors in a Two-Sided Market”, with Minkyung Kim, Asia Marketing Journal, Vol. 16, No. 1, 35-69, 2014
“Measuring the Distribution of Korean Investors’ Risk Aversion”, with Kyung Sil Min, Journal of Consumption Culture, Vol, 17, No.1, 69-88, 2014 (in Korean)
“Structural Dynamic Modeling in Marketing”, Journal of Marketing Management Research, Vol. 20, No.1, 1-22, 2015 (in Korean)
“Modeling Consumer Search and Purchase in Durable Goods Markets with Network Effects”, with Yijin Kim, Journal of Korean Marketing Association, November, 21-44, 2015
“Politics, Strong Institution and Competitive Advantage: An Examination of Organizational Aspiration for Competition”, with Jonghoon Bae, Computational and Mathematical Organization Theory, Vol.22, 412-443, 2016
“An Optimal Composition of Market Samples for New Product Test Marketing”, with Hongsuk Yang, Korean Management Review, Vol. 48, No.6, 1461-1483, 2019
“From Intuition to Intelligence: a Text Mining-Based Approach for Movies' Green-lighting Process”, with Jongdae Kim and Youseok Lee, Internet Research, Vol. 32, No. 3, 1003-1022,.2022
“An Analysis of Brand Attributes-based Market Structure of the Korean Automobile Market Using News Text Data”, with Jongdae Kim, Journal of the Korean Operations Research and Management Science Society, Vol. 47, No. 1, 43-63, 2022
“An Exploratory Study of the Determinants of Digital Music Performance: Interaction Effect of Release Season and Intrinsic Attributes., with Kwanyoung Moon, and Jongdae Kim, Journal of Consumer Studies, Vol. 35, No. 5, 111-135., 2024
