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김병도 (KIM, BYUNGDO)
- · Office : 59동 612호
- · Phone : 02-880-8258
- · Email : bxk@snu.ac.kr
- · Homepage : http://www.byungdo.com
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Byung-Do Kim is Professor of Marketing at Business School of Seoul National University. He has also taught at the Graduate School of Industrial Administration, Carnegie Mellon University, for four years. He received his bachelor’s degree from Seoul National University, master’s degree from New York University, and Ph.D. in marketing from The University of Chicago.
His current research interests include various econometric and statistical modeling issues on consumer choice behavior, e-commerce, rewards program, recommendation system and database marketing.
His previous research has appeared in Management Science, the Journal of Business & Economic Statistics, the Journal of Interactive Marketing, the Journal of Marketing Research, the Journal of Retailing, Marketing Letters, Marketing Science and the Journal of Database Marketing, among other journals. With Bob Blattberg and Scott Neslin, he has recently published a book titled Database Marketing: Analyzing and Managing Customers.
His current research interests include various econometric and statistical modeling issues on consumer choice behavior, e-commerce, rewards program, recommendation system and database marketing.
His previous research has appeared in Management Science, the Journal of Business & Economic Statistics, the Journal of Interactive Marketing, the Journal of Marketing Research, the Journal of Retailing, Marketing Letters, Marketing Science and the Journal of Database Marketing, among other journals. With Bob Blattberg and Scott Neslin, he has recently published a book titled Database Marketing: Analyzing and Managing Customers.
