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유정주 (Yu, Jung Ju)
- · Office : 59동 617호
- · Phone : 02-880-5764
- · Email : yujungju@snu.ac.kr
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[학술지 편집 및 심사]
편집위원: Marketing Science, (2022-)
특별심사위원: Management Science, Journal of Marketing Research, Quantitative Marketing and Economics, Games and Economic Behavior, Production and Operations Management
[게재된 논문]
1. Jae-Yun Lee, Jiwoong Shin, and Jungju Yu (2025). "Communicating attribute importance under competition." Forthcoming at Marketing Science.
2. Ning, Eddie, Jiwoong Shin, and Jungju Yu (2024). "Targeted advertising: strategic mistargeting and personal data opt-out". Marketing Science, Vol. 44(2): 390-410.
3. Ke, T. Tony, Jiwoong Shin, and Jungju Yu (2023). "A model of product portfolio design: guiding consumer search through brand positioning." Marketing Science, Vol. 42(6): 1101-1124.
4. Despotakis, Stylianos and Jungju Yu (2023). "Multidimensional targeting and consumer response." Management Science, Vol. 69(8): 4363-4971.
5. Shin, Jiwoong and Jungju Yu (2021). "Targeted advertising and consumer inference." Marketing Science, Vol. 40(5): 900-922.
6. Yu, Jungju (2021). "A model of brand architecture choice: A house of brands vs. A branded house." Marketing Science, Vol. 40(1): 147-167.
7. Neeman, Zvika, Aniko Oery, and Jungju Yu (2019). "The benefit of collective reputation." RAND Journal of Economics, Vol. 50(4): 787-821.
편집위원: Marketing Science, (2022-)
특별심사위원: Management Science, Journal of Marketing Research, Quantitative Marketing and Economics, Games and Economic Behavior, Production and Operations Management
[게재된 논문]
1. Jae-Yun Lee, Jiwoong Shin, and Jungju Yu (2025). "Communicating attribute importance under competition." Forthcoming at Marketing Science.
2. Ning, Eddie, Jiwoong Shin, and Jungju Yu (2024). "Targeted advertising: strategic mistargeting and personal data opt-out". Marketing Science, Vol. 44(2): 390-410.
3. Ke, T. Tony, Jiwoong Shin, and Jungju Yu (2023). "A model of product portfolio design: guiding consumer search through brand positioning." Marketing Science, Vol. 42(6): 1101-1124.
4. Despotakis, Stylianos and Jungju Yu (2023). "Multidimensional targeting and consumer response." Management Science, Vol. 69(8): 4363-4971.
5. Shin, Jiwoong and Jungju Yu (2021). "Targeted advertising and consumer inference." Marketing Science, Vol. 40(5): 900-922.
6. Yu, Jungju (2021). "A model of brand architecture choice: A house of brands vs. A branded house." Marketing Science, Vol. 40(1): 147-167.
7. Neeman, Zvika, Aniko Oery, and Jungju Yu (2019). "The benefit of collective reputation." RAND Journal of Economics, Vol. 50(4): 787-821.
