-
-
-
김준범 (Kim, Jun Beom)
- · Office : 59-604
- · Phone : 02-880-6916
- · Email : junbkim@snu.ac.kr
-
Jun Beom Kim is an Associate Professor at SNU Business School. Prior to joining SNU, he spent six years as the associate and assistant professors at Hong Kong University of Science and Technology(HKUST) and three years at Georgia Institute of Technology. Before coming back to academia, he worked as senior software engineer at a leading enterprise software company over 5 years in Silicon Valley.
His main research interests are analyzing online consumer demand, understanding consumer preference and market structure, mainly in the digital marketing domain. His research appeared in top marketing and business journals such as Marketing Science, Journal of Marketing Research, Management Science and Journal of Marketing. He is the recipient of Frank Bass Award (2012), John Little Award (2017), and Long Term Impact Award (2020), all from INFORMS.
His has taught various courses such as Marketing Management, Digital Marketing, Marketing Strategy, and Marketing Research at BBA and MBA programs. In addition, he teaches quantitative marketing at MS/PhD program.
He holds PhD in Management from UCLA and another engineering PhD from MIT. He earned his Bachelor of Science in Aerospace Engineering from Seoul National University.
His main research interests are analyzing online consumer demand, understanding consumer preference and market structure, mainly in the digital marketing domain. His research appeared in top marketing and business journals such as Marketing Science, Journal of Marketing Research, Management Science and Journal of Marketing. He is the recipient of Frank Bass Award (2012), John Little Award (2017), and Long Term Impact Award (2020), all from INFORMS.
His has taught various courses such as Marketing Management, Digital Marketing, Marketing Strategy, and Marketing Research at BBA and MBA programs. In addition, he teaches quantitative marketing at MS/PhD program.
He holds PhD in Management from UCLA and another engineering PhD from MIT. He earned his Bachelor of Science in Aerospace Engineering from Seoul National University.
