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이경미 (LEE, KYOUNGMI)
- · Office : 59동 707호
- · Phone : 02-880-2540
- · Email : kyoungmi@snu.ac.kr
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Kyoungmi Lee is Professor of Marketing at Seoul National University Business School. She received her Ph.D. from the University of Illinois at Urbana-Champaign and her master’s and bachelor’s degrees from Seoul National University Business School. Prior to joining Seoul National University, she was assistant professor of Marketing at Yonsei Business School and Kansas State University. She has published in such outlets as in the Journal of Consumer Psychology, Journal of Marketing Research, Journal of Consumer Research, Journal of Personality and Social Psychology, and Self & Identity. Her multidisciplinary research program focuses primarily on consumers’ brand perception, conspicuous and symbolic consumption, stereotyping, consumer risk judgment and social networking. She also currently serves as an editorial board member of the Journal of Consumer Studies (소비자학 연구). She has taught courses on marketing communications, marketing management, and consumer behavior.
